Ranveer Singh and Johnny Sins star in Bold Care’s latest humorous campaign, where they play parody characters from an Ekta Kapoor-style TV drama.

Hello Readers,

Over the past few years, there has been a trend in advertising where famous individuals appear in witty ad videos. For example, take those CRED ads featuring celebrities like Ravi Shastri, Rahul Dravid, Anil Kapoor, and more, doing weird and funny things, which is opposite from their usual behaviour. They were placed in funny situations, adding to the humour.

Now, another brand has come up with a new ad campaign employing similar witty elements. However, this time, the ad mixes “cheesy adult humour” and features two famous figures from different industries: actor Ranveer Singh and adult film star Johnny Sins. What’s interesting is that the ad has been promoted under the banner of sexual health.

Let’s see what the whole scene is.

The ad starts with a woman leaving her house, because of his husband, a role played by Johnny Sins. And then Ranveer Singh asks her why she is leaving. Here, Ranveer Singh plays the elder brother of Johnny sins. She indirectly answers that she is not sexually satisfied with her husband, in front of the family. To be clear she is implying that her husband has erectile dysfunction.

This whole thing happens in front of the whole family which causes a dramatic shocking reaction. In response to her revelation, the mother-in-law reacts with a slap, causing the woman to tumble from the first-floor balcony. As she falls, Singh tosses a pack of Bold Care to Sins. Acting quickly, Sins uses it to catch her mid-air. In a surprising turn, he satisfies her before they touch the ground, prompting her to reconsider leaving the house.

The Bold Care is a sexual health and wellness brand. The campaign hashtag is #TakeBOldcareofher. Ranveer Singh is also a co-founder of this brand and has been working with it for more than a year.

Rajat Jadhav, co-founder of Bold Care, said on the campaign’s creative ideas approach, saying, “With #TakeBoldCareofHer, we hope to address the stigma surrounding men’s sexual health in India. Our goal has always been to be the category creators in this space and to spark open conversations about sexual health. We’re here to help men overcome their sexual health issues by providing scientifically sound solutions.”

Ranveer Singh, co-founder of Bold Care, says, “I’m here with the sincere intent to use my influence to raise awareness and make a positive impact. The Bold Care campaign is more than just talk; it’s a mission to which I am deeply committed, and I am here to change how we address men’s sexual health, achieve tangible solutions and impact millions of lives across the country.

Dear Readers,

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